About - Dee Arts – Creative Strategist & Digital Innovator

ABOUT ME

Visionary Creative Director with over 10 years of experience in leading impactful branding and marketing projects. My core strengths include the development of strong brand identities, the execution of impactful campaigns, and both managing and executing cross-platform content creation. My approach is built upon narrative development, visual strategy, and a results-oriented mindset. I have a proven track record of effectively leading diverse teams to bring ambitious ideas to life and deliver measurable business outcomes

Native Hebrew, Fluent in English and Russian, I bring a multicultural perspective to every project I take on. My passion lies in pushing creative boundaries, connecting with innovative minds, and delivering exceptional results.

SKILLS

Adobe Creative Suite

Proficient in After Effects, Illustrator, Photoshop, Premiere Pro, Lightroom, Adobe XD, and Adobe Express.

Figma

UI/UX design, wireframing, and prototyping for digital products.

WordPress

Website development, customization, and optimization.

cPanel and WHM

Website hosting management and server maintenance.

Camping Platfroms

Experienced in running Facebook Ads, TikTok Ads, Google Ads, Taboola, and Outbrain campaigns.

Blender

3D modeling, animation, and rendering.

ZBrush

Digital sculpting and modeling.

Topaz Labs

AI-powered image and video enhancement.

Hugging Face

AI and machine learning model implementation.

Microsoft Office

Proficient in Word, Excel, and PowerPoint.

EXPERIENCE

Jul 2023 – Dec 2024

Marketing Studio Owner

OVERSEAS - Promotion Company

Led strategic creative direction and managed all aspects of branding, advertising, and content development.

Developed and executed digital campaigns that increased audience engagement from 50K to over 3M views and grew the brand’s social following from 8K to 35K.

Produced a 4-part music video series for rapper Katzy, leading to an increase from 35 to over 870 listeners and boosting video performance from a few hundred to over 20,000.

Directed the full rebranding of the 2024 Technion Student Festival, driving significant attendance and engagement.

Created a new brand identity system for ASA Technion Sports, including 9 custom mascots and a comprehensive brand book.

Jul 2020 – Feb 2023

Chief Marketing Officer

Maslulim Group

Built and led creative marketing strategies, boosting qualified leads from 40 to 200–300 per month.

Rebranded the company’s visual identity and messaging, contributing to 40% revenue growth in 12 months.

Directed a team of 5 across paid media, organic growth, and public relations.

Oversaw the production of video content and digital assets to boost brand visibility and engagement.

Jun 2019 – Jul 2020

Designer & Marketing Manager

Play-IL

Spearheaded a complete brand overhaul and UX/UI redesign, leading to a 50% increase in user retention and a 30% rise in daily active users.

Managed a design team of 5 to ensure consistent visual identity across all platforms.

Executed strategies that enhanced video engagement and audience retention.

Aug 2017 – Jun 2019

Art Director

Vgames

Oversaw creative execution for digital, social, and print campaigns.

Increased engagement through interactive, user-centric content strategies.

Led a creative team of 3 to deliver high-impact visuals and marketing materials.

May 2013 – Sep 2016

Designer

Better Than Records

Managed branding and promotional design for 20+ artists under a leading electronic music label.

Produced and edited music videos and social content, achieving a 30% increase in fan engagement.

EDUCATION

2015 - 2017

Secondary education in Visual Communication

Hugim School

Learned the basics of film production, including filming, lighting, sound, and post-production editing. Directed and edited a collaborative final project film.

2013 - 2015

Specialized in Graphic Design and Fine Arts

Reut High School for the Arts

Studied the history and fundamentals of art and learned how to design, paint, and sculpt. Completed a final project in graphic design.

David Neimer

@davidneimer