ABOUT ME

Visionary Creative Director with over 10 years of experience leading high-level branding and marketing decisions. Proven ability to oversee end-to-end creative processes, drive strategic advertising campaigns, and lead multidisciplinary teams. Adept at aligning creative output with business objectives to deliver measurable results and elevate brand presence.

Native Hebrew, Fluent in English and Russian, I bring a multicultural perspective to every project I take on. My passion lies in pushing creative boundaries, connecting with innovative minds, and delivering exceptional results.

EXPERIENCE

2023 - 2024

Founder & CEO

OVERSEAS

  • Led strategic creative direction and managed all aspects of branding, advertising, and content development.
  • Developed and executed campaigns that increased audience engagement by 5,900% and brand reach by 5% within one year.
  • Produced a 4-part video series for rapper Katzy, resulting in a 2,385% increase in listeners and a 3,316% boost in video reach.
  • Directed the full rebranding of the 2024 Technion Student Festival, driving significant attendance and engagement.
  • Created a new brand identity system for ASA Technion Sports, including 9 custom mascots and a comprehensive brand book.

2020 - 2023

Chief Marketing Officer

Maslulim Group

  • Led high-level marketing strategy and campaign execution, increasing weekly leads by 300%.
  • Rebranded the company’s visual identity and messaging, contributing to 40% revenue growth in 12 months.
  • Directed a team of 5 across paid media, organic growth, and public relations.
  • Oversaw the production of video content and digital assets to boost brand visibility and engagement.

2019 - 2020

Designer & Marketing Manager

Play-IL

  • Spearheaded a complete brand overhaul and UX/UI redesign, leading to a 50% increase in user retention and a 30% rise in daily active users.
  • Managed a design team of 5 to ensure consistent visual identity across all platforms.
  • Executed strategies that enhanced video engagement and audience retention.

2017 - 2019

Art Director

Vgames

  • Oversaw creative execution for digital, social, and print campaigns.
  • Increased engagement through interactive, user-centric content strategies.
  • Led a creative team of 3 to deliver high-impact visuals and marketing materials.

2013 - 2015

Designer

Better Than Records

  • Managed branding and promotional design for 20+ artists under a leading electronic music label.
  • Produced and edited music videos and social content, achieving a 30% increase in fan engagement.

EDUCATION

2015 - 2017

Secondary education in Visual Communication

Hugim School

Learned the basics of film production, including filming, lighting, sound, and post-production editing. Directed and edited a collaborative final project film.

2013 - 2015

Specialized in Graphic Design and Fine Arts

Reut High School for the Arts

Studied the history and fundamentals of art and learned how to design, paint, and sculpt. Completed a final project in graphic design.

SKILLS

Adobe Creative Suite

Proficient in After Effects, Illustrator, Photoshop, Premiere Pro, Lightroom, Adobe XD, and Adobe Express.

Figma

UI/UX design, wireframing, and prototyping for digital products.

WordPress

Website development, customization, and optimization.

cPanel and WHM

Website hosting management and server maintenance.

Camping Platfroms

Experienced in running Facebook Ads, TikTok Ads, Google Ads, Taboola, and Outbrain campaigns.

Blender

3D modeling, animation, and rendering.

ZBrush

Digital sculpting and modeling.

Topaz Labs

AI-powered image and video enhancement.

Hugging Face

AI and machine learning model implementation.

Microsoft Office

Proficient in Word, Excel, and PowerPoint.