TECHNION JOINT STUDENT 
AST – The Technion Student Association is one of the largest and most established student unions in the country. Its role is to represent students before the Technion administration and provide essential services to support them throughout their years as part of the Technion community.
The Joint Student Festival of the Technion is one of the biggest student events in the region, bringing together thousands of attendees for a unique cultural and musical experience. The festival required a fresh and modern rebranding while maintaining the legacy of its well-recognized logo, ensuring that both past and new audiences would connect with the updated visual identity. The goal was to enhance the festival’s presence across physical and digital platforms, making it more engaging, vibrant, and cohesive for future editions.
I developed a new 3D vector logo, carefully balancing innovation with tradition to respect the festival’s longstanding identity. While modernizing its look and feel, I ensured that key elements from the existing logo remained intact to maintain brand recognition. Alongside the logo, I created a comprehensive brand book to guide future festival branding efforts.
To craft a bold and engaging festival identity, I drew inspiration from Keith Haring’s iconic artistic style. Utilizing his dynamic figures and vivid color palettes, I established a consistent visual language across all festival materials. This approach infused the festival with an energetic, playful, and highly recognizable aesthetic.
I designed a range of visual assets to ensure cohesive branding across multiple platforms, including: Billboards & large-scale, social media materials, such as artist announcements, lineup reveals, pre-sale promotions, and countdown posts leading up to the event, marketing campaign videos tailored for social media engagement, and detailed festival map to guide attendees seamlessly through the venue.
Beyond design, I played a hands-on role in the festival’s execution by working closely with the association’s marketing team, creating real-time social media content to enhance digital engagement, capturing and documenting key festival moments for future promotional use, ensuring a strong online presence for the festival, allowing attendees to stay connected and engaged throughout the event.
