MARKETING - Future Cyprus

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Future Cyprus

Future Cyprus is a specialized company dedicated to guiding clients in Real Estate, Education, and Travel, offering expert insights and personalized service. With a deep understanding of the local market and a commitment to helping individuals make well-informed decisions, Future Cyprus serves as a bridge for those looking to invest in property, further their education, or experience the rich culture and landscapes of Cyprus. Their mission is to showcase the island’s potential as a premier destination for living, studying, and tourism.

BACKGROUND

I designed a logo inspired by Cyprus culture and Selvili Tepe, the highest peak in North Cyprus, to reflect growth and aspiration. I traveled to Cyprus to film and produce a promotional video highlighting the island’s appeal for tourism, education, and real estate. Additionally, I created a targeted marketing campaign for Lefke University to attract new students by showcasing its academic strengths and unique location.

Year

2023-24

Client

Future Cyprus

Services

Branding, Social and Marketing

Description

For this project, I designed a logo that encapsulates the cultural essence of Cyprus, drawing inspiration from Selvili Tepe, the highest peak in North Cyprus, to symbolize aspiration, stability, and the company’s guiding role in helping clients reach new heights. Understanding the importance of immersive marketing, I was flown to Cyprus to capture and create a promotional video showcasing the destination’s beauty, lifestyle, and opportunities in tourism, education, and real estate. The video aimed to position Cyprus as a top-tier destination, highlighting its vibrant culture, stunning landscapes, and investment potential. Building on this, I developed a comprehensive marketing campaign for Lefke University, strategically designed to attract new students by emphasizing the university’s academic strengths, campus experience, and its unique location within Cyprus. This campaign integrated digital marketing, social media strategies, and compelling visuals to engage prospective students and drive enrollment.