For this project, I designed a logo that encapsulates the cultural essence of Cyprus, drawing inspiration from Selvili Tepe, the highest peak in North Cyprus, to symbolize aspiration, stability, and the company’s guiding role in helping clients reach new heights. Understanding the importance of immersive marketing, I was flown to Cyprus to capture and create a promotional video showcasing the destination’s beauty, lifestyle, and opportunities in tourism, education, and real estate. The video aimed to position Cyprus as a top-tier destination, highlighting its vibrant culture, stunning landscapes, and investment potential. Building on this, I developed a comprehensive marketing campaign for Lefke University, strategically designed to attract new students by emphasizing the university’s academic strengths, campus experience, and its unique location within Cyprus. This campaign integrated digital marketing, social media strategies, and compelling visuals to engage prospective students and drive enrollment.