Translating Katzy’s raw artistic energy into visuals meant crafting an identity that felt as authentic as his music. I started by designing a logo that would serve as his personal brand—something that could grow with him as his career evolved. The challenge was to balance simplicity with individuality, ensuring it stood out while remaining versatile across different platforms.

For LOOP, his debut album, I created cover art that visually encapsulated the project’s themes—being stuck in cycles while still pushing forward. Every element in the design was intentional, meant to reflect the personal struggles and aspirations woven into his music. Beyond static visuals, I worked on bringing his sound to life through video. We filmed and released four music videos, each with a distinct narrative that enhanced the story of the tracks. Focusing on Myself was introspective, Noa Kirel played with humor and cultural references, Through Red Eyes (ft. A Sharp) brought an atmospheric depth, and Victory Lap was all about resilience and celebration.

Without any PR or paid marketing, the project organically reached 20K+ viewers, proving that strong visuals and strategic storytelling can create impact without traditional promotional backing. Every design choice, every shot, and every cut was crafted to reinforce Katzy’s presence as an artist, making sure his first major project didn’t just sound good—but looked unforgettable.