Rebranding & Logo Design 
La Cousine is a premier culinary store located in the heart of Kiryat Gat, offering high-quality baking and cooking products, specialty ingredients, and professional kitchen tools. Beyond being a retail space, La Cousine serves as a hub for culinary enthusiasts, hosting workshops in baking, cooking, and dessert-making. With a commitment to quality, expertise, and community engagement, the store provides an exceptional shopping and learning experience for home cooks and professional chefs alike.
I was approached by the owners of La Cousine to refresh and modernize their existing brand identity. They wanted to retain the essence of their original logo while giving it a more contemporary and refined look. Since they were unsure about the exact direction, I developed five distinct design styles to explore different branding possibilities. After guiding them through the selection process, we finalized a logo that aligns with their vision—balancing tradition with a fresh, modern aesthetic. Alongside the logo redesign, I introduced a new color palette for the store, transitioning from its previous tones to a brighter, more inviting color scheme that enhances the overall customer experience. This rebranding not only modernized the shop’s visual identity but also reinforced its position as a welcoming and professional culinary destination.
When La Cousine’s owners approached me, they had one clear request: give their brand a new taste—one that felt modern, fresh, and inviting, yet still honored the legacy they had built. However, the challenge was that they weren’t entirely sure what they wanted, so my first step was to guide them through a journey of discovery. I didn’t just design a logo—I created five entirely different visual directions, each reflecting a unique brand personality. From playful and artisanal to sleek and sophisticated, I experimented with styles, typography, and iconography to explore the possibilities.
After a deep exploration of colors, compositions, and design structures, we finally honed in on the version that best represented La Cousine’s essence. The final logo is not just a mark—it’s a reflection of the store’s warmth, craftsmanship, and expertise.
