Maslulim Group’s 
Maslulim Group has established itself as a trusted home for thousands of families in Israel, providing expert guidance in real estate and mortgage solutions. Over the years, the company has expanded its impact by not only facilitating complex real estate transactions but also by training a new generation of mortgage advisors who uphold its values of transparency, professionalism, and responsibility. Maslulim’s vision is to revolutionize Israel’s real estate and mortgage industry by ensuring accessibility, tailored financial solutions, and clear guidance for anyone looking to secure their future. Their approach is rooted in identifying opportunities in real time and maximizing their potential, always with the goal of making homeownership and financial stability a reality for more people.
For three years, I worked on rebranding and restructuring Maslulim Group, ensuring that what was once a fragmented identity across five different companies became a cohesive, well-organized brand. I designed a unified logo for the entire group, created a strong brand identity, and built their website from wireframe to full execution.
Beyond design, I played a key role in their content strategy, producing podcasts, Q&A sessions, and reaction videos to increase engagement and solidify their authority in the market. I attended keynotes and industry events with them, documenting their talks and extracting key moments for promotional content. Through a comprehensive and strategic branding overhaul, we successfully transformed their public perception, leading to a significant boost in engagement. The impact was clear—Maslulim’s digital presence skyrocketed, with the owner’s social media growing from 50K views to 3M views in a year. This journey not only strengthened their brand identity but also helped them refine their communication strategy, ensuring they could effectively connect with different audiences based on the specific services they were offering.
