Promotional Video for Migdal Insurance – Travel Insurance Campaign
Migdal is Israel’s leading insurance, pension, and financial services group, with nearly 90 years of experience providing financial security to millions of clients. As a trusted market leader, Migdal plays a vital role in managing funds responsibly and ensuring customers have access to reliable insurance solutions, pension savings, and long-term investments. With a commitment to innovation, the company continuously enhances its services, making financial planning and insurance more accessible and efficient for travelers and everyday clients.
I was contacted by Secret Flights to produce a promotional video for Migdal’s latest travel insurance offer. The goal was to create an engaging and informative video that encouraged travelers to secure their insurance ahead of time rather than waiting until the last minute. We emphasized the ease and convenience of purchasing insurance through Migdal’s app, highlighting key features such as quick claim filing with direct refunds to credit cards, easy access to overseas health services, and direct consultations with health providers in Israel. The video also showcased an exclusive 50% discount on baggage insurance and extreme sports coverage for travelers, making the offer even more appealing. The final product was a dynamic and clear video that successfully conveyed the importance of travel insurance while positioning Migdal as a modern, customer-centric brand offering seamless digital solutions.
Creating a promotional video for Migdal’s travel insurance offer wasn’t just about presenting another policy—it was about shifting the mindset of travelers. Too often, people see travel insurance as an afterthought, something to deal with at the last minute or, worse, only when they need it. My challenge was to turn that around and make insurance feel like an essential, effortless part of the journey.
I made sure the offer felt irresistible by weaving in the exclusive 50% discount on baggage insurance and extreme sports coverage. This wasn’t just about selling a product; it was about showing travelers how they could protect their trip without the usual stress and bureaucracy.
