Branding & Content Creation 
A New Story started as a transformative workshop in August 2022, aimed at helping people reshape their perception of reality and create a life of ease, fulfillment, and success without unnecessary struggle. The philosophy behind the initiative challenges conventional beliefs that success and happiness must come through hardship, instead promoting a mindset of faith, authenticity, and personal responsibility. The program was inspired by personal experiences and insights gained over time, forming a framework that empowers individuals to rewrite their own stories and embrace a new approach to life.
I designed a logo that visually represents A New Story’s mission and values, ensuring it aligns with their message of transformation and self-discovery. I created two brochures—one introducing the organization and its services, and another that outlines a structured four-step approach to achieving happiness and fulfillment. To support their social media presence, I produced, filmed, and edited a series of six videos designed to engage their audience and communicate their philosophy effectively. Additionally, I played a key role in refining their branding and messaging, helping them develop a clear and compelling identity that resonates with their community and reinforces their core values.
Crafting the visual and narrative identity for A New Story was an exercise in distilling deep, transformative ideas into something tangible and engaging. Designing the logo required more than just aesthetics—it had to encapsulate the essence of the movement: change, authenticity, and the power to rewrite one’s reality. I explored different symbols and typography, ensuring the final design reflected both personal evolution and a sense of fluidity, mirroring the workshop’s philosophy.
Beyond the logo, I developed two brochures, each serving a distinct purpose. The first was an introduction to the initiative, laying the foundation for those unfamiliar with its mission. The second was more structured—a guide breaking down a four-step framework to achieving happiness, turning abstract concepts into a digestible, actionable plan. This required more than design; it was about translating emotion and philosophy into something people could hold, read, and internalize.
To expand their reach, I produced, filmed, and edited a series of six videos for their social media platforms. The challenge was to capture the essence of their teachings in a way that felt personal, impactful, and digestible for online audiences. I worked on setting the right tone—balancing depth with accessibility, ensuring that the visuals, pacing, and messaging aligned seamlessly. Throughout the process, I was deeply involved in refining their overall branding and messaging, shaping a language that was not just about marketing but about creating an emotional connection.
