Roll-Up Design 
Founded in 1964, Optic Nordau has grown from a small optical store into a leading vision clinic known for its expertise, advanced technology, and personalized service. With a team of professional optometrists trained in Israel and abroad, the clinic offers state-of-the-art eye examinations, custom eyewear fittings, and specialized contact lens solutions, including the innovative ORTHO-K lenses that reshape the cornea overnight for improved vision. Equipped with an in-house optical laboratory and a wide selection of premium eyewear brands, Optic Nordau combines decades of experience with modern advancements to provide top-tier eye care.
I was tasked with designing a roll-up banner that effectively showcases Optic Nordau’s key services, including advanced eye exams, eyewear consultations, and their innovative ORTHO-K lenses. The challenge was to present detailed information in a clear and visually appealing way while maintaining a professional aesthetic. Additionally, the banner needed to highlight their pre-driving license vision tests, making it easy for clients to understand their offerings at a glance. The final result successfully combined all essential details into a sleek, informative design that enhances Optic Nordau’s brand presence.
I was approached by the owner of Optic Nordau to design a roll-up banner that effectively communicates their services while maintaining a clean and professional aesthetic. The challenge was to incorporate multiple key offerings—comprehensive eye exams, eyewear consultations, an advanced optical lab, and specialized contact lens fittings—while ensuring clarity and visual appeal. A major focus of the design was showcasing their newest product, ORTHO-K lenses, which reshape the cornea overnight for improved vision without daytime lenses or glasses. Additionally, the banner needed to highlight their pre-driving license vision tests, making it clear and accessible for potential clients. The project was both enjoyable and straightforward, with the main challenge being the balance between detailed information and an uncluttered, eye-catching design. In the end, I successfully created a roll-up that effectively represents Optic Nordau’s expertise and innovative services.
