ABOUT ME
Visionary Creative Director with over 10 years of experience in leading impactful branding and marketing projects. My core strengths include the development of strong brand identities, the execution of impactful campaigns, and both managing and executing cross-platform content creation. My approach is built upon narrative development, visual strategy, and a results-oriented mindset. I have a proven track record of effectively leading diverse teams to bring ambitious ideas to life and deliver measurable business outcomes.
Native Hebrew, Fluent in English and Russian, I bring a multicultural perspective to every project I take on. My passion lies in pushing creative boundaries, connecting with innovative minds, and delivering exceptional results.
SKILLS
Adobe Creative Suite
Proficient in After Effects, Illustrator, Photoshop, Premiere Pro, Lightroom, Adobe XD, and Adobe Express.
Blender
3D modeling, animation, and rendering.
Figma
UI/UX design, wireframing, and prototyping for digital products.
ZBrush
Digital sculpting and modeling.
WordPress
Website development, customization, and optimization.
Topaz Labs
AI-powered image and video enhancement.
cPanel and WHM
Website hosting management and server maintenance.
Hugging Face
AI and machine learning model implementation.
Camping Platforms
Experienced in running Facebook Ads, TikTok Ads, Google Ads, Taboola, and Outbrain campaigns.
Microsoft Office
Proficient in Word, Excel, and PowerPoint.
EXPERIENCE
Jul 2023 – Dec 2024
Marketing Studio Owner
OVERSEAS - Promotion Company
- Led strategic creative direction and managed all aspects of branding, advertising, and content development.
- Developed and executed digital campaigns that increased audience engagement from 50K to over 3M views and grew the brand's social following from 8K to 35K.
- Produced a 4-part music video series for rapper Katzy, leading to an increase from 35 to over 870 listeners and boosting video performance from a few hundred to over 20,000.
- Directed the full rebranding of the 2024 Technion Student Festival, driving significant attendance and engagement.
- Created a new brand identity system for ASA Technion Sports, including 9 custom mascots and a comprehensive brand book.
Jul 2020 – Feb 2023
Chief Marketing Officer
Maslulim Group
- Built and led creative marketing strategies, boosting qualified leads from 40 to 200–300 per month.
- Rebranded the company's visual identity and messaging, contributing to 40% revenue growth in 12 months.
- Directed a team of 5 across paid media, organic growth, and public relations.
- Oversaw the production of video content and digital assets to boost brand visibility and engagement.
Jun 2019 – Jul 2020
Designer & Marketing Manager
Play-IL
- Spearheaded a complete brand overhaul and UX/UI redesign, leading to a 50% increase in user retention and a 30% rise in daily active users.
- Managed a design team of 5 to ensure consistent visual identity across all platforms.
- Executed strategies that enhanced video engagement and audience retention.
Aug 2017 – Jun 2019
Art Director
Vgames
- Oversaw creative execution for digital, social, and print campaigns.
- Increased engagement through interactive, user-centric content strategies.
- Led a creative team of 3 to deliver high-impact visuals and marketing materials.
May 2013 – Sep 2016
Designer
Better Than Records
- Managed branding and promotional design for 20+ artists under a leading electronic music label.
- Produced and edited music videos and social content, achieving a 30% increase in fan engagement.
EDUCATION
2015 - 2017
Secondary education in Visual Communication
Hugim School
Learned the basics of film production, including filming, lighting, sound, and post-production editing. Directed and edited a collaborative final project film.
2013 - 2015
Specialized in Graphic Design and Fine Arts
Reut High School for the Arts
Studied the history and fundamentals of art and learned how to design, paint, and sculpt. Completed a final project in graphic design.