ASA TECHNION CHALLENGE - BRANDING REDESIGN

ASA Technion

ASA - The Academic Sports Association, was founded in 1953 by students from the Hebrew University of Jerusalem, the Technion in Haifa, and the School of Law and Economics in Tel Aviv. Its goal is to organize, develop, and manage sports activities among students in Israel and to promote the concept of sports among graduates of higher education institutions.

BACKGROUND

The CEO of the Academic Sports Association (ASA) approached me with a request to revamp and enhance the organization's branding. The goal was to modernize its visual identity while maintaining the iconic 'Shark' logo, ensuring a unified yet distinct identity for each sports team under ASA. I started by conceptualizing variations of the shark logo, ensuring each category had its own unique visual representation while maintaining a cohesive identity.

Year: 2024-25

Services: Branding